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The Focus Group
4.2
Negocios y EconomíaISBN | 9781557385307
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Product details
Pages: 325 pages
Author: Jane Farley Templeton
Publisher: Publisher to be confirmed
ISBN: 9781557385307
Format: tapa dura
Language: en
Release date: 1/7/1996
ISBN: 9781557385307
Synopsis of The Focus Group
Esta guía estratégica proporciona una visión completa sobre cómo organizar, llevar a cabo y analizar entrevistas de grupos focales. Cubre desde la planificación inicial hasta la interpretación de los resultados, ofreciendo un enfoque práctico para la investigación de mercados y las ciencias sociales.
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