by Paul B. Brown · Editorial Norma S.A. - Bogotá, Colombia · tapa dura · ISBN 9789580408734
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Written by Paul B. Brown, this book provides an in-depth analysis of six of the most successful marketing cases in the United States. Through a detailed study, the author explores the strategies and tactics that enabled these companies to achieve market success, offering valuable lessons for professionals and students in the business field. It serves as an essential guide for understanding marketing dynamics and business management.
