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Le Marketing client multicanal
4.1
Negocios y EconomíaISBN | 9782100557615
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Product details
Pages: 320 pages
Author: Yan Claeyssen, Anthony Deydier, Yves Riquet
Publisher: Dunod
ISBN: 9782100557615
Format: tapa blanda
Language: fr
Release date: 24/8/2011
ISBN: 9782100557615
Synopsis of Le Marketing client multicanal
Este libro, en su tercera edición completamente actualizada, presenta el marketing de clientes en todas sus facetas: desde la prospección hasta la reconquista, desde la estrategia hasta la operación. Destaca las mejores prácticas empresariales, propone métodos innovadores, como el Prospect Relationship Management (PRM), y ofrece valiosos consejos basados en la experiencia de los autores y en casos de negocio franceses e internacionales. Aprenderás a construir una estrategia de fidelización, realizar una segmentación y planes de acción, y reconquistar a los clientes que se han ido.
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