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Marketing Global
by Masaaki Kotabe · · tapa blanda · 200 pages
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Pages: 200 pagesAuthor: Masaaki KotabePublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2002ISBN: ISBN 9789681857691
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Synopsis of Marketing Global
Este libro ofrece una visión general del marketing global, abordando temas generales de marketing y su aplicación en el contexto internacional. Cubre aspectos esenciales para estudiantes y profesionales del área de negocios y economía que buscan comprender las estrategias de marketing en un mercado globalizado.
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About the author
Masaaki Kotabe
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Born in 195425 titles published
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