by Masaaki Kotabe · tapa blanda · ISBN 9789681857691
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«Marketing Global» is the global marketing manual by Masaaki Kotabe, published by Limusa in paperback (200 pages, in Spanish).
The work addresses the general overview of global marketing: the basic concepts of marketing, its application in international markets, and the strategies that companies follow to operate in a globalized environment.
For students and professionals in business and economics seeking an introduction to marketing strategies in a globalized market.
Discover second-hand books by Masaaki Kotabe.
