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Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
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Negocios y EconomíaISBN | 9780887305726
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Product details
Pages: 336 pages
Author: Kevin J. Clancy, Robert S. Shulman
Publisher: Harper Business
ISBN: 9780887305726
Format: tapa blanda
Language: en
Release date: 1/1/1993
ISBN: 9780887305726
Synopsis of Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
En 'Marketing Revolution: A Radical Manifesto for Dominating the Marketplace', Kevin J. Clancy y Robert S. Shulman, dos figuras destacadas en el ámbito de la investigación y consultoría de marketing, presentan un manifiesto audaz para transformar la forma en que las empresas abordan el mercado. Este libro propone directrices innovadoras que desafían las prácticas convencionales, reemplazando la pseudociencia y la improvisación con estrategias de marketing inteligentes y basadas en datos. Los autores ofrecen una visión clara y concisa sobre cómo tener éxito en el competitivo mundo del marketing, proporcionando una guía esencial para profesionales y empresas que buscan liderar en su sector.
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