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Marketing Warfare
4.1
Negocios y EconomíaISBN | 9780070527300
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Product details
Pages: 216 pages
Author: Al Ries, Jack Trout
Publisher: McGraw-Hill Inc.,US
ISBN: 9780070527300
Format: tapa dura
Language: en
Release date: 1/1/1985
ISBN: 9780070527300
Synopsis of Marketing Warfare
Marketing Warfare es un libro de Al Ries y Jack Trout que explora la aplicación de estrategias militares al mundo del marketing. El libro analiza cómo las empresas pueden utilizar tácticas de defensa, ataque, flanqueo y guerrilla para superar a la competencia. Con ejemplos de la guerra de la cola, la guerra de las computadoras, la guerra de las hamburguesas y la guerra de la cerveza, ofrece una perspectiva única sobre cómo las empresas pueden ganar en el mercado.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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