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A Queda da Publicidade
by Laura Ries, Al Ries · Editorial Notícias · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Laura Ries, Al RiesPublisher: Editorial NotíciasFormat: tapa blandaLanguage: pt-BRRelease date: 1/4/2003ISBN: ISBN 9789724614755
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Synopsis of A Queda da Publicidade
Este libro explora la caída de la publicidad tradicional y el auge de las relaciones públicas como una estrategia de marketing más efectiva. Los autores, Laura Ries y Al Ries, analizan cómo las empresas pueden construir marcas sólidas a través de la credibilidad y la comunicación directa con el público, en lugar de depender únicamente de anuncios pagados. Publicado en 2003, este libro ofrece una perspectiva valiosa sobre la evolución del marketing y la importancia de adaptarse a los nuevos medios y canales de comunicación.
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About the author
Laura Ries
Laura Ries is an American marketing strategist and author. She is the co-founder, along with her father Al Ries, of Ries & Ries, an advertising and marketing strategy consultancy firm. She has co-authored and authored several books on branding and marketing.
Born in 195018 titles published
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