by Lorenzo Iniesta Collaut · Gestión 2000 · tapa blanda · ISBN 9788496426368
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This book, 'Master in Marketing', offers a comprehensive view of strategic, tactical, and operational marketing. It explores modern techniques to improve the adaptability and profitability of companies in dynamic markets. It focuses on the challenges of marketing in the 21st century, showing how to leverage new technologies and predict consumer needs. Additionally, it ensures that the marketing message is understood throughout the company, not just in advertising and sales.
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