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Temas clave en Marketing Relacional
by Alfaro Faus Manuel · McGraw-Hill Interamericana de España S.L. · tapa blanda · 248 pages
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Pages: 248 pagesAuthor: Alfaro Faus ManuelPublisher: McGraw-Hill Interamericana de España S.L.Format: tapa blandaLanguage: ca, esRelease date: 15/6/2004ISBN: ISBN 9788448142360
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Synopsis of Temas clave en Marketing Relacional
Este libro explora los temas clave en la teoría y práctica del Marketing Relacional. Un grupo de profesores y ejecutivos presenta, con rigor académico y desde la experiencia empresarial, los temas fundamentales para comprender y aplicar este enfoque de marketing que está revolucionando la estrategia y la gestión empresarial. El libro está dirigido a estudiantes universitarios y profesionales del marketing.
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