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Temas clave en Marketing Relacional

Name: Temas clave en Marketing Relacional
Brand: McGraw-Hill Interamericana de España S.L.
Price: 20.65 USD
Availability: InStock
Author: Alfaro Faus Manuel
ISBN: 9788448142360

by Alfaro Faus Manuel · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448142360

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Alfaro Faus ManuelISBN 9788448142360McGraw-Hill Interamericana de España S.L.Catalantapa blanda6/15/2004248 pages2.4 x 1.7 x 0.1 cm191 g

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Synopsis of Temas clave en Marketing Relacional

Este libro explora los temas clave en la teoría y práctica del Marketing Relacional. Un grupo de profesores y ejecutivos presenta, con rigor académico y desde la experiencia empresarial, los temas fundamentales para comprender y aplicar este enfoque de marketing que está revolucionando la estrategia y la gestión empresarial. El libro está dirigido a estudiantes universitarios y profesionales del marketing.

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