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Consumering
by Javier Rovira Ruiz · ESIC Editorial · tapa blanda · 248 pages
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Pages: 248 pagesAuthor: Javier Rovira RuizPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 24/4/2009ISBN: ISBN 9788473565981
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Synopsis of Consumering
En un mundo donde los mercados y la competencia cambian a un ritmo vertiginoso, las empresas necesitan adaptarse para sobrevivir y prosperar. 'Consumering' ofrece una nueva perspectiva, basada en realidades del mercado y ejemplos de éxito, para generar una demanda sostenible y rentable. Este libro invita a la reflexión sobre las prácticas de marketing actuales, cuestionando desde los fundamentos hasta la comunicación y el mix de elementos, ofreciendo una guía para implementar estrategias innovadoras y enfrentar los desafíos del mercado actual. Con un enfoque controvertido e iconoclasta, 'Consumering' desafía los modelos teóricos tradicionales y propone un marco de referencia para un nuevo ciclo en el marketing. A través de ejemplos reales y un análisis profundo, este libro ofrece una visión inspiradora para aquellos que buscan transformar su enfoque de marketing y adaptarse a las nuevas dinámicas del mercado.
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