by Fernando Navarro García · ESIC Editorial · tapa blanda · ISBN 9788473562706
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«Estrategias de marketing ferial» is the practical trade-show marketing guide by Fernando Navarro García, published by ESIC Editorial in paperback (330 pages).
It analyzes the trade show as a marketing tool for entering, consolidating or researching markets, and shows how a planned strategy can make the investment of time and money profitable. It provides keys, techniques, advice and ideas for organizing trade shows, with a practical approach based on the author's experience at international trade shows.
First edition published in 2001 within the Libros profesionales collection. It falls under the subject of market organization, marketing, sales and distribution.
Aimed at marketing professionals and students, and at those responsible for planning or organizing trade shows or commercial exhibitions.
