by Jacques Neirynck · Editions Jouvence · tapa blanda · ISBN 9782883534452
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«La tentation publicitaire» is Jacques Neirynck's essay on advertising, published by Editions Jouvence in paperback (95 pages, in French).
Starting from the fact that advertising saturates television, radio and press, Neirynck dismantles its psychological mechanisms: it hides the truth under elements designed to distract and seduce the consumer. Each purchase works as a vote for a product; if that vote is conditioned by an ad, the market is falsified.
The work belongs to Jouvence's collection «Savoir agir pour ce siècle»; French edition published in 2005.
Aimed at readers interested in advertising, consumption and communication who want to understand how commercial messages condition their decisions.
Jacques Julien Neirynck was a Belgian-Swiss writer, politician and academic who was a professor at the École polytechnique fédérale de Lausanne (EPFL).
