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La venta relacional
3.8
Negocios y EconomíaISBN | 9788473563178
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Product details
Pages: 202 pages
Author: Inés Küster Boluda
Publisher: ESIC Editorial
ISBN: 9788473563178
Format: tapa blanda
Language: es-ES
Release date: 1/1/2002
ISBN: 9788473563178
Synopsis of La venta relacional
Este libro es un manual para aplicar un nuevo enfoque de ventas, la venta relacional, como medio para lograr ventas más eficientes. Introduce conceptos como el marketing de relaciones, la lealtad y satisfacción del cliente, y estrategias de venta relacional. Ideal para profesionales y estudiantes del área de negocios y economía.
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