by Inés Küster Boluda · ESIC Editorial · tapa blanda · ISBN 9788473563178
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«La venta relacional» is the sales and marketing handbook by Inés Küster Boluda, published by ESIC Editorial in paperback (202 pages, in Spanish).
Handbook proposing relational selling as an approach to achieve more efficient sales. It develops concepts such as relationship marketing, customer loyalty and satisfaction, relational selling strategies, service quality, market orientation and adaptive selling.
First edition of 2002, included in the Libros profesionales collection by ESIC Editorial. The content falls within market organization, marketing, sales and distribution.
Aimed at business and economics professionals and students, with application in marketing and sales management.
