by Joan Escrivá Monzó, Federico Clar Bononad · McGraw-Hill Interamericana de España · tapa blanda · ISBN 9788448199456
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«Marketing en el punto de venta» is the didactic guide by Joan Escrivá Monzó and Federico Clar Bononad, published by McGraw-Hill in paperback (125 pages).
A didactic work on marketing applied to the point of sale. It analyzes the background of customer loyalty and proposes strategies to improve commercial action in the establishment, with a focus oriented towards training in commerce and marketing.
Published by McGraw-Hill Interamericana de España in 2005; text in Spanish. Belongs to the Ciclos Formativos de Grado Superior collection.
Aimed at students of higher-level vocational training cycles in commerce and marketing and at professionals in the sector.
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