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Marketing en el punto de venta
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Negocios y EconomíaISBN | 9788448199456
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Product details
Pages: 125 pages
Author: Joan Escrivá Monzó, Federico Clar Bononad
Publisher: McGraw-Hill Interamericana de España
ISBN: 9788448199456
Format: tapa blanda
Language: es-ES
Release date: 1/1/2005
ISBN: 9788448199456
Synopsis of Marketing en el punto de venta
Este libro, titulado 'Marketing en el punto de venta: Guía didáctica', es una obra de Joan Escrivá Monzó y Federico Clar Bononad, publicada por McGraw-Hill Interamericana de España en 2005. El libro intenta identificar los principales antecedentes de la fidelidad del cliente, ofreciendo una guía didáctica para entender y aplicar estrategias de marketing efectivas en el punto de venta.
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