by Max Lenderman, Raúl Sánchez Pérez · ESIC Editorial · tapa blanda · ISBN 9788473565455
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«Marketing experiencial: La revolución de las marcas» is the marketing book by Max Lenderman and Raúl Sánchez Pérez, published by ESIC Editorial in paperback.
Consumers, saturated with advertising, seek authentic exchanges with brands. This work explains how to plan experiential marketing actions based on authenticity, dialogue and consumer power, and reviews trends such as buzz marketing, flash mobs, pop-up retail and cause marketing.
First edition, published on July 3, 2008. It has 277 pages and is part of the «Libros profesionales» collection from ESIC Editorial.
Aimed at marketing professionals and readers interested in brand and advertising strategies.
