by G. J. Ashworth, Brian Goodall · tapa dura · ISBN 9780415038102
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«Marketing Tourism Places» is an academic study edited by G. J. Ashworth and Brian Goodall (Routledge, hardcover, 304 pages, in English).
The volume addresses how to sell and promote tourist destinations through a combination of theory and practical cases. Its case studies come from different areas of the industry and examine specific marketing strategies, providing a useful framework for understanding the commercialization of places and its application in the tourism sector.
Collective volume with contributions to a workshop held in Groningen in 1988, organized by the geographical institutes of the universities of Groningen and Reading. Includes bibliography and index.
Of interest to academics, students and professionals in marketing, geography and tourism, as well as to those working in destination promotion.
