by Denis Lindon · DOM QUIXOTE · tapa blanda · ISBN 9789722027441
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Mercator XXI is a reference work in the field of marketing, including three new chapters on internal marketing, sports marketing and relationship marketing. The chapters integrate prefaces signed by various personalities, including António Mexia, Minister of Public Works, Francisco Pinto Balsemão, Artur Santos Silva, President of BPI, Carlos Horta e Costa, President of CTT, Belmiro de Azevedo and Jardim Gonçalves.
