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Nuevas tendencias en comunicación
by Joaquín Sánchez Herrera · ESIC Editorial · tapa blanda · 280 pages
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Pages: 280 pagesAuthor: Joaquín Sánchez HerreraPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 6/7/2010ISBN: ISBN 9788473566940
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Synopsis of Nuevas tendencias en comunicación
Este libro explora las últimas tendencias en el campo de la comunicación, analizando cómo la fragmentación de medios, las nuevas tecnologías y los cambios en el comportamiento del consumidor están transformando la forma en que las empresas se conectan con su público. A través de casos prácticos de compañías líderes como Apple, BMW y Coca Cola, se examinan estrategias innovadoras como el buzz marketing, el advergaming y la comunicación sensorial. Dirigido a estudiantes, profesores y profesionales del marketing, este libro ofrece una guía completa para comprender y aplicar las nuevas corrientes en el mundo de la comunicación.
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