by Cristina Sánchez Blanco · Editorial Universitas, S.L. · tapa blanda · ISBN 9788479913137
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This book explores the relevance of the consumer in commercial communication, analyzed by planners. Written by Cristina Sánchez Blanco, the book offers a deep insight into the functions performed by a professional in this field, being useful for both communication students and professionals in the sector. With 314 pages, this edition by Editorial Universitas, S.L. is a valuable tool for understanding strategic planning in the field of commercial communication.
