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Toutes les clés pour réussir son plan marketing
3.9
Negocios y EconomíaISBN | 9782710120124
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Product details
Pages: 125 pages
Author: Alain Hassler, Estelle Levresse
Publisher: ESF Editeur
ISBN: 9782710120124
Format: tapa blanda
Language: fr
Release date: 19/3/2009
ISBN: 9782710120124
Synopsis of Toutes les clés pour réussir son plan marketing
Este libro es una guía práctica para aquellos que buscan lanzar y desarrollar una nueva actividad, marca o producto. Ofrece conceptos, herramientas e indicadores necesarios para elaborar un plan de marketing eficaz. Aprenderás a conocer a tus competidores, dominar los indicadores clave (matriz SWOT, benchmarking), posicionar tu marca y productos, y evaluar y revisar tu plan de marketing. Incluye consejos y herramientas para traducir tus ideas y creatividad en acciones concretas.
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