Toutes les clés pour réussir son plan marketing

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Toutes les clés pour réussir son plan marketing

Name: Toutes les clés pour réussir son plan marketing
Brand: ESF Editeur
Price: 20.65 USD
Availability: InStock
ISBN: 9782710120124

by Alain Hassler, Estelle Levresse · ESF Editeur · tapa blanda · 125 pages

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125 pagesAlain Hassler, Estelle LevresseESF Editeurtapa blandafr19/3/2009ISBN 9782710120124

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Synopsis of Toutes les clés pour réussir son plan marketing

Este libro es una guía práctica para aquellos que buscan lanzar y desarrollar una nueva actividad, marca o producto. Ofrece conceptos, herramientas e indicadores necesarios para elaborar un plan de marketing eficaz. Aprenderás a conocer a tus competidores, dominar los indicadores clave (matriz SWOT, benchmarking), posicionar tu marca y productos, y evaluar y revisar tu plan de marketing. Incluye consejos y herramientas para traducir tus ideas y creatividad en acciones concretas.

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