by Ernie Heath, Geoffrey Wall · Wiley · tapa dura · ISBN 9780471540670
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«Marketing Tourism Destinations» is the tourism marketing and planning manual by Ernie Heath and Geoffrey Wall (Wiley, hardcover, 240 pages, in English).
Work focused on strategic planning of tourism destination marketing, with examples applicable to various regions. It analyzes the environment and resources, segmentation of lucrative and non-lucrative markets, regional marketing mix, management, support systems, positioning, pricing, and promotion.
Subtitled «A Strategic Planning Approach», it corresponds to the first edition (1992). Includes bibliography and index.
For tourism management and promotion professionals and business and economics students interested in destination marketing.
